Blog

The Upcoming Changes to Google Analytics

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! So now that we’re finally here – what are some of the differences between UA and GA4? And what do they mean?

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Top Performing Industries for SEM

SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM?

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Organic vs. Paid Social Media

Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics.

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Importance of Domain and Hosting

The world of business is becoming increasingly digital, and having a website has become essential for companies of all sizes. Whether you’re a small business owner or a large corporation, having an online presence can help you reach new customers and expand your brand, however creating your website is just the first step.

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QR Code Do’s and Don’ts

A QR code is a machine readable code that is made up of a collection of black and white squares. It usually stores URLs and when users scan it with their smartphone it leads them to a selected URL

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