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Expanding Your Audience with Social Media

Do you have a client interested in expanding their audience through social media but don’t know where to begin? With social media users on the rise, there isn’t a better time to take advantage of all the benefits managed social media has to offer!

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The Importance of GMB

The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences.

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Streaming TV vs Programmatic Video

The rise of digital marketing has brought about new ways for brands to reach their target demographics. Streaming TV and programmatic video are two popular ways for brands to reach their audiences.

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The Importance of Reputation Management

In today’s digital age, Reputation Management in the form of online reviews have become a crucial factor in shaping consumers’ purchasing decisions. Among the many review platforms available, Google and Facebook are two of the most widely used and trusted.

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The Upcoming Changes to Google Analytics

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! So now that we’re finally here – what are some of the differences between UA and GA4? And what do they mean?

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Top Performing Industries for SEM

SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM?

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Organic vs. Paid Social Media

Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics.

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