Blog

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! So now that we’re finally here – what are some of the differences between UA and GA4? And what do they mean?

SEM is one of the most popular digital marketing tactics, and for good reason. In 2022, Google’s ad revenue peaked at $225 billion US dollars. So what companies are spending money on SEM? And what companies are a good fit for SEM?

Do you have a client trying to decide between implementing an organic or paid social media strategy? We will let you in on a secret: if possible, it is best for them to do a combination of both. While the two create different results and help businesses reach individual goals, the most successful social media strategies include both tactics.

The world of business is becoming increasingly digital, and having a website has become essential for companies of all sizes. Whether you’re a small business owner or a large corporation, having an online presence can help you reach new customers and expand your brand, however creating your website is just the first step.

A QR code is a machine readable code that is made up of a collection of black and white squares. It usually stores URLs and when users scan it with their smartphone it leads them to a selected URL

It’s no secret that marketing funnels are not a new concept, but often do get missed by new advertisers and business owners that aren’t experienced in marketing.

Is your business struggling to find the right people to fill your open positions? Recruiting on social media might be the right choice!

Voice recognition is a tool where your phone’s microphone turns on and listens to what you are saying so it can respond to you with an answer.

In this blog, we will discuss the importance of a landing page and how it has the power to make or break your advertiser’s advertising campaign.

Geofencing is a location-based advertising technology that allows us to advertise to custom audiences. Learn how it could benefit your client!