Field notes & playbooks.
Plain talk on building digital programs that actually move revenue — trends, tactics, and the occasional strong opinion, written by the people doing the work under your brand.
Google AI Search Box Update
Google's most recent update introduced a more advanced, AI powered search experience that blurs the line between traditional search and conversational AI.
Why Local Listing Optimization Matters for Customer-Facing Businesses
When customers need to visit your business in person, being easy to find online is essential. Inaccurate information online can quickly lead to frustration and lost customers.
Summer Event Targeting
With summer right around the corner, outdoor events, county and state fairs, and concerts will start popping up on the calendar — a great opportunity for event targeting ads.
How to Create Social Content That Drives Engagement
Engaging social media content is anything that captures attention and encourages your audience to interact, whether that's liking, commenting, sharing, or clicking.
Your Website Might Be Breaking the Law. And You Probably Have No Idea.
A customer lands on your website ready to buy, ready to book — except they can't. In most cases that's not just a bad experience. It's a legal risk.
Choosing the Right Marketing Tactic
With so many ways to help clients promote their businesses, identifying the most effective tactics can feel overwhelming. Marketing is not a one-size-fits-all solution.
Optimizing Content For SEO & AEO Best Practices
The world of search engines has been turned on its head. Through all the noise, the fact is simple: to rank on almost any search or answer engine, your site needs helpful content.
Targeted Display Campaigns: What They Are & How They Differ
In today's digital landscape, your audiences aren't only on one channel, they're everywhere. That's where targeted display campaigns come into play.
Turning Customer Data Into Actionable Insights
Every business collects customer data. But simply gathering information is not enough. What separates top performers is turning that data into actionable insights.
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