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Social media metrics are data points that show how well your content is performing across platforms like Facebook, Instagram, and LinkedIn. While it’s tempting to

One of the most effective, yet underutilized marketing tactics that businesses can use to promote themselves is reaching customers through a Programmatic Audio campaign. But

What is Local Listing Optimization? Local Listing Optimization (LLO) is the management of a businesses’ information on online business directories. This monitoring program helps to

Of all the many changes Google has rolled out or tried in select markets recently, the one that everyone, both technical professionals and basic internet

When launching a digital advertising campaign, a common question arises: “Where will my ads appear?” While ad placement is a consideration, businesses often achieve better

In today’s digital world, social media isn’t just a marketing tool — it’s a powerful driver of business performance. For small businesses especially, understanding how

Too many brands treat social media like a box to check. A post here, a story there—just enough to say, “we’re active.” But activity doesn’t

A well-crafted marketing plan is the foundation of a successful business. This blog will explain why it’s imperative to plan your marketing strategy before implementing

The number one request when it comes to digital marketing, regardless of tactic, is “how do we get people to find me on Google?” Much

As social media has evolved over the years, so have their ad capabilities. With more options than ever before for creative format and placement, social

Simply having a website isn’t enough to have your business truly stand out, especially in local markets. Your online presence must speak directly to your

Video can be a great and engaging way for customers to learn about a business and get a visual representation of the products or services