Unlocking Email Marketing Success in the New Year

It’s a brand new year! So why not try some brand new marketing tactics for your business? Despite some popular belief that companies send frequent emails just to personally annoy their subscribers, the truth of the matter is that not only is email the preferred method of communication for most customers, but it also has a great return on investment.

Still seem hard to believe? Check out these email marketing statistics from across the industry:

  • According to HubSpot, marketers listed email marketing as their most effective marketing strategy, and 79% of those surveyed put email campaigns in their top three marketing channels.
  • 64% of small businesses use email marketing to reach customers.
  • From SnovIO Labs, 72% of customers prefer email as the main method of communication from a brand. Along that same line, 36% of consumers say that email is their primary way of learning about changes at a company, says Inside Intelligence.
  • Per Barilliance, 19.8% of ALL transactions originated from email correspondence from a business. 
  • Perhaps most importantly – on average, the ROI on email generates $36 for every $1 spent.

That all sounds pretty appealing, doesn’t it? But don’t worry, we totally understand – starting an email campaign from scratch is a daunting, and sometimes confusing, task, especially if you don’t know what you need to do or materials you need to have. We are here to help! We can assist you through every step, from assisting you in curating a contact list, to setting you up on a trusted email platform, to even writing and sending your emails for you! If you’re interested in learning more about beginning an email campaign for your business, contact us today!

About the Author

Sarah Barclay - Digital Content Specialist

Sarah Barclay is a digital content strategist and has been with 44i Digital since 2023. She has worked on a wide range of digital content and SEO tactics projects. Sarah works to implement, monitor and optimize digital content campaigns. In her free time she enjoys creative writing and spending time volunteering at the animal shelter, watching hockey or with her two cats.
More from Our Blog

"*" indicates required fields

Free Demo

Call us at 605.271.7321 to schedule a free demonstration or fill out the form below.

Ready to Get Started?

Contact us today with any questions or to schedule a free demonstration on how your advertising agency, broadcast group or publishing firm can increase revenue with digital services.

FREE DEMO605.271.7321