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For Media Publishers

Turn your audience into more revenue with digital.

Your readers trust you. Your advertisers trust you. The challenge is turning that trust into sustainable digital revenue. Advertisers are demanding digital — but most sales teams lack the products, training, and support to deliver it. 44i Digital bridges that gap, under your masthead.

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We make digital easy to sell

The problem isn't demand. It's uncertainty.

Your readers trust you. Your advertisers trust you. Today's advertisers need more than ad space — they need measurable results, and they're asking for the full digital stack. The challenge is turning that trust into sustainable digital revenue.

The thing standing in the way usually isn't the market. It's the rep. They often don't know where to start, which solution to recommend, or how to confidently explain digital to a client. So the conversation stalls, and the budget goes to a digital-first competitor instead.

"My reps could sell digital all day if they just knew what to say when the advertiser starts asking technical questions. That's the whole game."Publisher · Regional newspaper group

That's where we come in. We don't just train your team — we become an extension of it. Weekly training and certification build real confidence with no digital background required. Prospecting help, presentation support, proposal development, and joint sales calls whenever you need us. And a dedicated account team behind every campaign, so your reps are never alone in front of a client.

The result is stronger client retention, higher average account values, and recurring monthly revenue that grows over time — all under your masthead.

How the white label model works

What white label looks like for publishers.

Five steps. The advertiser sees one brand: yours.

  1. Your rep presents.

    A digital package built under your brand, on your proposal template, with your rep leading the meeting.

  2. The advertiser says yes.

    They sign with your publication. They pay your publication. The account belongs to you.

  3. 44i Digital builds & runs it.

    We launch, optimize, and manage every campaign — completely invisibly. Sioux Falls, every time.

  4. Your rep delivers reports.

    Monthly reporting branded with your masthead. Your rep walks the advertiser through it. We don't appear anywhere.

  5. The advertiser never knows.

    They think you have a full digital team in-house. You do — it's just on our payroll.

Common publisher questions

What publishers ask us.

Absolutely. Most successful digital sales programs begin with traditional media salespeople. We provide the training, coaching, and support needed to help them succeed — no digital background required.

No. Our white-label fulfillment team handles strategy, implementation, reporting, and optimization. You stay focused on relationships; we handle the work.

No. Everything is delivered under your brand, making 44i Digital a seamless extension of your organization.

Many partners begin selling digital services within weeks of onboarding and see significant growth within the first few quarters.

The full digital stack — paid search, paid social, display, SEO, web design, email, and reputation management. You decide which solutions fit your market; we package and fulfill all of them under your brand.

You sell at your market rate and we fulfill at wholesale. The margin in between is yours to keep, and because digital is recurring, that revenue compounds instead of resetting every issue.

A short ramp — typically a few weeks. We configure your branded templates and tools, train your reps, and put a dedicated team behind them. Most partners are pitching new digital business by week three.

A live, branded dashboard plus a plain-language monthly summary. It's built for renewals — tying spend to leads and outcomes the advertiser actually cares about.

No. The partnership runs month to month after the initial ramp. We'd rather earn the renewal with results than hold you to a multi-year agreement.

Book a demo — turn your audience into revenue →
Ready when you are.

Let's talk about your market.

One free 30-minute call. No commitment. No hard sell. Just a real conversation about what's possible.

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605.271.7321 Or just call. A real person will answer.

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