New digital advertising tactics are constantly being added to the mix. With so many options, acronyms, and terms, it can be difficult to understand individual tactics and when might be the best time to use them. Today, we will be going in depth on social display ads, what it is, why we should use it, and what kind of businesses it works well for.
What are Social Display Ads?
Social display ads are a special type of targeted display ad that is built to look like a social media ad! They include unique elements from social media such as followers or page likes, and likes or comments on the posts itself. This causes these ads to visually stand out from a standard display ad.
They can run the same way as standard targeted display ads, and show up across the web on places like weather.com, local news sites, online newspapers, and so much more. Social display ads can use the same types of targeting as standard display ads, so things like age, gender, interests, and so much more.
Why Should I Run Social Display Ads?
Social display ads have many benefits and can be a great product to add to your advertising mix! A few of the top benefits include:
- Unique Creative Look: The social element of these ads make them stand out amongst a sea of display ads.
- Dynamic Social Data: Page likes/followers, comments, and shares will update dynamically as the social media post gets more traction and interactions.
- Customizable Call-to-Action (CTA): Create a CTA that fits your specific campaign and goals!
- Multiple Ad Types: Ads can be run as a single image, carousel (scrolling between multiple images), or as a video.
What Kind of Businesses Would Social Display Ads be a Good Fit For?
Many different categories of business would benefit from running social display ads. Places like boutiques, home decor stores, home remodel services or other visual businesses. While there are industries that would work better than others, we really recommend this tactic to businesses who are active on social media! Showcasing an ad on social display with a large number of likes and comments as well as followers will make the ad stand out more.
Interested in running social display ads for your business? Contact our team today for more information!
