In the fast-evolving world of digital marketing, video is still king. The most effective brands are taking their social media video content and extending its reach into potential customers’ homes with Social OTT/CTV ads. This is a new tactic in the digital advertising world that blends the authenticity of social media with the premium delivery of OTT and CTV platforms.
What Are Social OTT/CTV Ads?
Social OTT/CTV ads give you the ability to take your best performing social media video content and use it as an ad in a OTT/CTV campaign. Think of it as taking your best-performing, authentic social video and serving it to a broader, targeted, and more engaged audience directly on their TVs.
What Makes Social OTT/CTV Ads Unique?
What makes Social OTT/CTV ads different from traditional OTT/CTV ads is their look and feel. Unlike traditional polished TV commercials, these ads keep the relatable style of social content, which helps boost consumers’ trust.
Why Should Businesses Use Social OTT/CTV Ads?
Expanded Reach: Business owners should consider Social OTT/CTV as an effective way to leverage their followers’ engagement on their organic social media videos and expand it. You’re reaching people in a highly engaged setting, often on their most-watched device. The videos are accompanied by a QR code that makes it easier for audiences to buy from your business.
Which Businesses Are a Good Fit for Social OTT/CTV Ads?
Social OTT/CTV ads are ideal for brands that already invest in social video content. While there are many industries who could benefit from Social OTT/CTV ads; Retail, Higher Education, and Restaurants are a few industries that usually have engaging videos on social media.
Ready to take your social content to the big screen?
Let’s talk about how Social OTT/CTV ads can help you scale your message and grow your audience today!
