Did you know that YouTube is the second most visited website in the world, and has over 1 billion hours of content watched daily? With this large of an audience available, YouTube is a great place for advertisers to get their message in front of potential customers. In this blog we will learn more about the YouTube platform and the different opportunities available for advertising space.
Quick Stats on YouTube*:
- YouTube has over 100 billion annual visits, making it the second most visited website in the world behind Google.
- Approximately 8% of all streaming in the US is done on YouTube.
- 83% of US adults use the YouTube platform.
- YouTube’s audience skews slightly more male with around 54% of users and around 46% female.
- The majority of users on YouTube are between the ages of 18-49.
Where Ads Show Up On YouTube:
Now that we know some of the data of the YouTube platform, let’s talk a little bit about where ads can show up and when is the best time to use them.
- Outstream on Google Network: Outstream ads are advertisements that show up on a variety of sites within the Google network. Think places like local news sites or weather sites. They have a mobile-only placement and are a great option when you are looking to increase impressions but still keep a lower CPM (Cost Per Thousand). These videos begin playing with the volume off and then viewers have the option to turn it on if it’s something that they are interested in. For these types of ads, videos with eye-catching visuals are going to be a good fit as that will be the best way to draw viewers in if they do not have the audio component playing.
- Non-Skippable Ads: These ads are pretty self explanatory, they are ads that viewers can not skip. They are typically either :6 or :15 second spots and are a great strategy when advertisers have a message that they want viewers to hear in its entirety. That being said, they do typically have a higher CPM as the whole message is being shown.
- Skippable Ads: Again, the name of these ads gives us their meaning! Skippable ads are video ads that users can skip through after the first :5 seconds, and do not have to view in their entirety. These will have a slightly lower CPM and are a good strategy for getting your message out to a large audience. We see the best results with a short video that catches users’ attention early on to encourage viewers to keep watching, usually a :15 or :30 second spot will be a good fit for the skippable content.
YouTube can be a great way for advertisers to get the word out about their business. With a large audience pool and a variety of ad placement options, it is a great way to advertise. Contact our team today to learn more about YouTube advertising and selecting the right placement options!
*Data from Hootsuite
