With the year coming to a close and the holidays around the corner, now is the time for businesses to finalize their marketing strategy for the holiday shopping season. But how do businesses stand out amidst the noise during this congested time of the year? A diverse and engaging marketing strategy is the best way for businesses to cut through the noise of the holidays and reach their target demographic! Geofencing, social media, and retargeting campaigns are great options that work together to engage consumers to boost year-end sales.
Take advantage of the increased in-store traffic during the holiday season with geofencing. This tactic is a great tool to capture the attention of your clients’ consumers who are shopping at competitors by sending them ads directing them to your business! Geofencing also allows businesses to track how many in-store visits they receive from consumers who viewed their ads. This provides your clients’ business the opportunity to continue to capture their target consumer’s attention even when they are shopping at a competitor.
No other digital marketing tactic allows you to interact with your customers like social media! Not only do these ads reach your clients’ potential customers on popular social platforms, but they also give users the opportunity to interact in various ways. Ads are a great way to drive website traffic and boost your clients’ overall brand awareness. Social users tend to visit the pages of brands whose products or services interest them, resulting in multiple forms of engagement for the consumer and multiple opportunities for your clients’ business to claim their attention. If a business can capture the consumer’s attention and turn them into a follower, this turns into a great strategy for the holiday season and beyond!
Display ad retargeting campaigns are a great way to continue to engage with consumers who have visited your clients’ website, encouraging them to visit their website again to make a purchase or take the action they want. These campaigns are great for the holiday season when consumers are constantly shopping and comparing items on multiple websites. When a consumer visits your clients’ website and leaves the site without making a purchase or taking an action, they can be served display ads as they go about their normal online routines keeping your client’s business top-of-mind.
The holiday shopping season is a great opportunity to give your clients’ business an extra boost for the fourth quarter. Creating a diverse marketing strategy that works in tandem to engage consumers on multiple platforms will help cut through the clutter. Contact our team today to create the perfect holiday marketing strategy for your clients!
