One of the most effective, yet underutilized marketing tactics that businesses can use to promote themselves is reaching customers through a Programmatic Audio campaign. But just what is Programmatic Audio?
Programmatic Audio is a way to deliver your audio advertisements through different platforms across streaming services, podcasts, and digital radio. Some of the services you can reach your audience through includes, Spotify, Pandora, Radio.com, Stitcher, Apple Podcasts and many others!
Why Choose Programmatic Audio?
Audio consumption is at an all-time high, with millions of users tuning into music streaming platforms and podcasts daily. 40% of the U.S. stream their favorite stations online. This enables Programmatic audio advertisers to reach these engaged audiences at scale, often during moments when users are not looking at a screen—such as during workouts, commutes, or while doing household tasks.
Audience Targeting
One of the ways Programmatic Audio shines is its ability to use audience targeting. Business owners can now reach audiences based on demographics, geographic location, interests, behaviors, and even listening habits. This ensures that the right message reaches the right audience at the right time.
Start Today
Combining Programmatic Audio with your current Digital and Traditional marketing strategies is a sure fire way to make sure you’re continuing to reach the right audience at the right time. Don’t wait, start reaching your audience with Programmatic Audio today! Contact us with any questions, or to learn more.
