With the ever-changing social media marketing landscape, it can be difficult to determine which tactics are worth the time and investment. One common mistake businesses make is not using a combination of paid and organic strategies to drive their social performance. In this blog, we will learn about the difference between organic and paid strategies and the importance of using them together.
What is an Organic Social Strategy?
An organic social strategy is the process of planning your organic content that will live permanently on your social profile. A strong organic strategy keeps your voice consistent, builds trust, and gives people a reason to follow. Organic content performs better when using authentic photos or videos of your business mixed in with occasional informative graphics. This content is the backbone of your overall social media strategy and will set the tone for any paid advertising going forward.
What is a Paid Social Strategy?
A paid social media strategy is when you put a budget behind your content so it reaches the right people faster. This includes boosted posts or full ad campaigns, depending on the goal. Learn more about the difference between boosted and social ad campaigns in our last blog article! These campaigns are designed with more direct goals in mind, such as brand awareness, pushing sales, or driving users to a business website. These campaigns are also demographic-focused and follow users as they browse social platforms.
How Do Paid and Organic Social Strategies Work Together?
Start with building a strong, organic social presence. This entails consistently posting 2-3 times a week and incorporating a variety of content. When someone clicks an ad and lands on your profile, your organic content will add credibility to your brand, making your business appear trustworthy.
Then, utilize paid tactics to build on this organic presence and focus on driving sales, promoting specials, or driving traffic outside of the social platform. Paid social gets you more reach, quickly. Organic social builds familiarity and confidence. Together, they create a more complete customer experience.
Social media can be a powerful tool for any business when used strategically. Paid and organic tactics work together to boost your brand’s presence and credibility with potential customers. If you’re ready to embrace social media marketing but are unsure how to start, we’re here to help! Start working with our experienced social team today and see how social media marketing can help your business thrive.
