It’s almost time to cast our votes for the 47th President of the United States along with a myriad of additional positional candidates and initiatives. As the election approaches, we’re going to start to see a lot of candidates and causes utilizing Digital Marketing in order to broadcast their message. Here’s how you can boost your area’s candidates with effective Digital Advertising tactics:
Video Ads
Video ads are a powerful way to reach voters. OTT/CTV allows candidates to reach viewers directly in their homes and also on the go. OTT/CTV’s advanced targeting allows you to specify who your ad dollars are reaching so you can be sure your message is getting to the right people, instead of having to choose specific programs which may not have the audiences you need to reach.
Another option to reach voters with video is using YouTube ads. YouTube is the 2nd largest search engine, right behind Google. YouTube offers skippable and non-skippable ad formats which allows you to maximize the reach of your candidate’s message.
Addressable Geofencing Display Ads
Addressable Geofencing is one of the best ways to reach households based on their voter status. We can reach users one of two ways… The first is to have the client provide a list of addresses. Using this first-party data, we can match upwards of 90% of the addresses, ensuring that the display ads get in front of your candidate’s voters.
Don’t have access to a voter address list? No worries. We have the ability to curate a list of addresses to target based on different factors like voter registration status, party affiliation, and other similar factors.
Targeted Display Ads
Targeted Display ads can be an effective way to increase your candidate’s visibility across cities, counties, or state levels. An effective brand awareness tool, it can also be paired with Audience Targeting to reach the ideal voter who is likely to vote for your candidate.
Political Requirements
Our digital team members are experts in understanding and adhering to the political advertising requirements. Our experience in executing political advertising campaigns helps to ensure a smooth process so your candidate can get their message out to a targeted audience and increase exposure right away.
Political ad spending this election cycle is projected to increase by 30% when compared to 2020. In a competitive landscape like this, it’s more important than ever to use strategic digital tactics to maximize the reach of your ad dollars. Let us help you put together a strategic plan for your candidate today!
