Geofencing is a popular tactic that is often requested by potential clients, but in what situations does Geofencing make sense to achieve the results the client is looking for? In some cases, Event Targeting may be the better choice for the client. In this article, we will cover what a Geofencing Campaign is, what an Event Targeting Campaign is, and which situation may be the best for each tactic.
Geofencing is a type of tactic where we can draw virtual fences around a physical address or location and serve ads to those who enter. This is often a popular tactic for businesses to use on their competitors. Our team can also track offline visits, which measure the number of people who visit the client’s physical location after being served an ad. This tactic works best for targeting locations that consistently have high traffic that matches the client’s target demographic. Retail stores, restaurants, or fitness centers are examples of ideal locations to target for a geofence campaign.
Event Targeting is similar to Geofencing in that we draw virtual fences around a physical address or location and serve ads to those who are on their devices in the targeted location. However, this tactic is designed to target areas with large crowds for a brief period and retarget those users for 30 days after the event has ended. Conferences, tradeshows, fairs, or even sporting events are great examples for an event targeting campaign.
In conclusion, Geofencing and Event Targeting are both great tactics to target users in specific locations. Geofencing works best when targeting locations that consistently have high traffic, such as retail locations, restaurants, or fitness centers. Event Targeting is designed to spread brand awareness with more urgent messaging to locations that will have a large number of people for a short period of time. Contact our team of experts today to learn more or get started on your very own campaign!
