With so many options available today in digital marketing, it can be difficult to know which tactic is going to be the most effective for your business. Search Engine Marketing has oftentimes been thought of as the best course of action to get customers, and while it’s still a highly successful tactic, it may not always be the best fit for a business that is looking to gain traffic to its website and potential new customers. In this blog, we will explore Facebook ads as a compelling alternative to SEM for certain businesses.
The Basics of Facebook Ads:
Facebook advertising is a great tool for businesses to get their name and products out there to potential customers. With a variety of ad types, there is a lot of flexibility to create visual ads that are attention-grabbing to potential customers. Facebook ads also allow for unique targeting options that other advertising platforms don’t allow such as people who have “liked” the business’s Facebook page, interests, hobbies, career info and more!
The Basics of Google Search Ads:
Google Search ads are text-based ads that appear in the search results on Google when users are searching for products or services related to a business and the ads they are currently running. These ads are a great way to drive traffic to a business’s website as well as a way to get a message out to users who are actively searching for the products or services a business offers.
Why Shift to Facebook Ads:
With nearly 20% of US consumers starting their shopping searches on Facebook (Hootsuite), there is a ton of potential to gain new customers and traffic to businesses’ websites through Facebook ads. Facebook also offers a much more visual ad than the more traditional way of reaching customers through an SEM ad. The ability to run a single image ad, carousel ad with up to 10 images, or even a video ad can be much more attention-grabbing and draw in interest more than an SEM text ad would. Facebook can also be a better fit for smaller businesses that have lower budgets as Facebook ads have a lower CPM (Cost Per Thousand Impressions) than SEM ads which are paid for on a per-click basis. This can help get more users to view these potential products or services and reach people with interest in these items or services. An added bonus with Facebook ads is that CPC (Cost Per Click) tends to be less expensive than SEM, which results in more traffic going to your website with the same budget.
Conclusion
Utilizing Facebook ads to seek out potential customers and drive additional site traffic is a more affordable and visually appealing way to get a message out to potential customers. Reach out to our team today to learn more about implementing this tactic into your mix of advertising strategies.
