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Expanding Your Audience with Social Media

Do you have a client interested in expanding their audience through social media but don’t know where to begin? With social media users on the rise, there isn’t a better time to take advantage of all the benefits managed social media has to offer!  According to Oberlo, there are expected to be 4.89 billion social media users worldwide in 2023, which is a 6.5% increase from a year ago. The growth rate of users is expected to increase year after year, with the average annual growth rate from 2023 to 2027 forecast at 5%. If your clients are not taking advantage of social media within their business digital strategy, they are missing out on an inexpensive and powerful way to reach new customers.  Let’s start with one simple truth: Each one of your clients should have a social media presence. No matter how big or small a business may be, social media is a vital piece of every digital marketing strategy.

What are the differences between the social media packages?

We offer three different social media packages for your clients to choose from: Business Starter, Business Builder, and Business Pro. No matter what social media package your client chooses, each package will help their business connect and engage with potential customers and expand their business visibility.

Business Starter

If you have a client that recently started a brand new business, our “Business Starter” social media package is a great start to help increase the business’s visibility and awareness. According to SocialPilot, around 73% of marketers say that social media marketing has been effective for their business. So, where does your client begin? Our “Business Starter” package provides your client with adequate social media marketing as they begin their new business venture. It allows them to get their feet wet and discover the powerful tool of social media.

Benefits of the Business Starter package:

  • Google My Business (GMB) verification/clean up
  • Content generation and custom graphics each month
  • Dedicated social media strategist
  • Monthly social media calendars
  • 2 paid Facebook boosts each month

Business Builder

The “Business Builder” social media package is for those clients who have well established businesses, and want to take their digital marketing initiatives to the next level. As a business grows, it’s crucial that the social media strategy grows, as well. This is why our “Business Builder” package increases the amount of boosted posts a business has to help drive the best results for your client each month.

Benefits of the Business Builder package:

  • Google My Business (GMB) verification/clean up
  • Content generation and custom graphics each month
  • Dedicated social media strategist
  • Monthly social media calendars
  • 4 paid Facebook boosts each month

Business Pro

Is your client ready to hit the gas and receive all the bells and whistles a digital strategy has to offer? Then our “Business Pro” social media package is the answer! This package is the best bang for your buck. Not only does your client receive four boosted Facebook posts each month, but Facebook ads and one radio-to-video ad that will help your client’s business build new connections and increase brand loyalty.

Benefits of the Business Pro package:

  • Google My Business (GMB) verification/clean up
  • Content generation and custom graphics each month
  • Dedicated social media strategist
  • Monthly social media calendars
  • 4 paid Facebook boosts each month
  • One radio-to-video ad
  • FB/IG ads: 30,000 targeted impressions per month (Please Note: Impressions are an estimate and do not guarantee performance. Actual impressions may vary.)

The Difference Between a Boosted Post vs Social Ads

When it comes to Facebook, there are two types of paid advertising: boosted posts and social ads. Both are effective ways to get your content to the audiences you are wanting to target, but it ultimately comes down to your client’s goals and what they hope to get within their budget.

  • What is a boosted post?

    Facebook boost posts are an easy and compelling way to extend your reach within your Facebook page audience and improve engagement. It turns an existing, organic post into a form of paid advertisement on Facebook. A boosted post is different from a regular Facebook ad, as it is limited in certain customizable settings, such as ad placement and audience targeting. One benefit of boosting posts on Facebook is that a business is able to target specific audiences based on gender, age, location, interests, behaviors and more. Another benefit is Facebook can estimate the number of people reached depending on the audience targeting, budget and duration of the boosted post.

  • What are social ads?

    Social media ads are one of the most effective ways to connect with your client’s business target audience. These ads provide a great amount of profitable opportunities and a perfect way to boost your client’s digital campaigns. By utilizing data that online users share, social media ads offer personalized and relevant content to potential customers. According to SocialPilot, 2.11 billion individuals are potentially reachable through Facebook advertising. No matter the size of any business, your client will benefit from social ads, as social algorithms are giving more and more focus to paid versus organic content.

So, where do we begin?

Each one of your clients wants to increase their business traffic and customer engagement, but without an online presence, it can be difficult for prospective customers to find them. Having a strong social media presence allows your client to be searched in a more organic way. Whether your client has a brand new business or has been around for years, social media helps businesses build a narrative to capture an individual’s interest and generate leads. Our team will help you find the best social media package for your client’s business. We believe in the power that social media has, especially in the digital world we live in today. Let our team help open the doors to success for your clients. 

About the Author

Jordan Wood - Social Media Strategist

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