YouTube advertising has been a popular ad channel for many years because of its diverse audience and cost-effective ability to reach users online with video content. With the evolution of YouTube TV and other streaming platforms, many businesses are asking the same questions: How do I advertise on popular streaming platforms like YouTube TV? What is the difference between regular YouTube ads and YouTube TV? In this article, we will discuss those answers and more!
What Are YouTube Ads?
Traditional YouTube ad campaigns deliver ads on YouTube and relevant Google Partner channels that match a specific target audience. Ads can be shown in a skippable or non-skippable format, and can vary in length from 6 seconds to 3 minutes. These campaigns can also target a wide range of audiences, making this a great option for small and large businesses alike. While these campaigns can direct users to a client’s website, they are more focused on generating overall brand awareness. In order to run an ad campaign on YouTube, a client must have a YouTube channel and upload the desired ad to their channel.
What Is YouTube TV?
YouTube TV ads serve ads on the YouTube TV streaming platform, offering access to local and national channels. Ads can be in either 15-second or 30-second formats and are unskippable. While these ads can feature a QR code to generate website traffic, the main goal is to increase broad brand awareness over a large geographic area, often at the DMA or state level. YouTube TV is considered a premium advertising channel due to its popularity with consumers, and comes at a higher price to advertise on.
Which Tactic Is Best For My Clients’ Business?
Overall, YouTube TV is seen as better for clients with a larger budget and target area who want to add a unique advertising placement to their existing marketing strategy. Regular YouTube ads are a great way for businesses of all sizes to reach their target audience, regardless of market size.
With an increasing range of channels for your clients to advertise on, it can be difficult to determine which method will deliver the best results. We get it! Our digital team is here to help your clients succeed with tactics that fit their budget and goals. Contact us today to get started!
