Blog

Why Does an Email Bounce?

We know seeing a high bounce rate on a monthly email marketing report is frustrating for you and your client. What went wrong? Well, the reality is that an email can bounce for a variety of reasons, all of which are typically out of our control. Let’s take a look at what an email bounce is, the types that can occur, and what your client can do to help prevent them.

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The Dos & Don’ts of Event Targeting

Event targeting is an exciting and powerful tool when used correctly. This blog explains what to do and what not to do when setting up an event targeting campaign to ensure your client is as successful as possible.

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