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How Household IP Targeting Benefits Businesses

Household IP Targeting is quickly growing in popularity, but what is it? It's online advertising that specifically targets households based on their Internet Protocol (IP) address, which is the group of numbers assigned to a specific internet connection. With Read More »

Cross Platform Targeting

New Digital Products Mean New Opportunities

Did you know businesses are expected to spend nearly $130 billion this year on digital products? This spend on digital advertising solutions will surpass traditional advertising for the first time in history, according to a report by eMarketer. The report says Read More »

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4 Ways to Generate More Customer Leads On Facebook

Using Facebook is a great way to reach target consumers and generate more customer leads. With more than 2 billion active users on Facebook, it’s a great platform to reach a wide audience with visual messages. Some businesses struggle to effectively market Read More »

Agency Product Mix

Industry Snapshot: How Radio Stations Are Utilizing Digital Marketing

Every day, broadcast radio stations are increasing their revenue by selling digital advertising to their clients. As marketing and advertising budgets move more online, these traditional media groups are finding success pairing radio and digital advertising. According to a Read More »

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Everything You Need to Know About Local SEO

Local SEO helps businesses connect with local customers when they are looking for relevant products/services online. How does it do that? It aims to display accurate information like name, address, phone number, and website across online directories like Google, Yelp, and Read More »

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How Should A Business Respond to Online Reviews?

In today’s world online reviews are critical to the success of a local business. Nearly 90% of consumers will only consider purchasing from a business if it has a rating of 3 stars or higher. Managing online reviews for a business can seem like a daunting task. Where Read More »

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