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Top Marketing Priorities and Challenges for Businesses in 2019 and Beyond

The evolving marketing landscape means businesses must constantly find new ways to promote themselves, generate awareness of their services, and bring in new customers.With a significant shift towards digital marketing in the past few years, they are looking for a partner who can focus on their priorities and find solutions to their challenges.

Having a better understanding of their goals and setbacks will not only help your clients succeed in the digital marketing world, but it will also help your agency succeed as a trusted leader in the market.

While you discuss digital marketing strategies with your clients, remember these top marketing priorities and challenges for businesses in 2019 and beyond.

Top Priorities for businesses


1. More Effective Audience Targeting

Truly understanding your audience is important when it comes to running a business. Thats why research shows thateffective audience targeting is one ofthe top priorities for local businesses in 2019 and beyond. You can help your clients reach their intended audience more accurately through digital marketing like Search Engine Marketing, Display Ads, Facebook Ads, and more.

2. Understand Return on Marketing Investment

Many businesses are concerned about measuring their marketing ROI, and marketing partners that provide this measurement are more likely to keep customers around (and increase their ad spend). 44i Digitalprovides monthly reporting to all of its agency partners for you to review with your client. Its important to show your clients this information to help them understand how your digital offerings are furthering their business by breaking down each service. This can also help your clients decide if their budget is being used effectively.

3. Managing Headcount

Whether it's a HVAC company or a manufacturing plant, everyone is struggling to find quality employees these days. By partnering with your agency, businesses wont have to hire and train employees in digital marketing, an area they might not be familiar with and is one of the hardest to find right now. Instead, they can outsource those jobs to your agency, who will be able to provide the experts to help them accomplish their digital goals, while keeping extra payroll off their books.

Top business challenges


1. Lack of Internal Experience

Most of your clients are just entering the digital world for the first time, and therefore they might not have experience in digital marketing. In fact, they might have never even heard of the products you offer that will help grow their business. The good news is your agency can provide theexperience they needto get results and maximize their budget.

2. Having the Right Tools to be Effective

Many small businesses do not have the right tools needed to be effective when it comes to digital marketing. With the help of 44i Digital, your clients have the best research tools and the latest marketing technologies available to get themthe results they are looking for.

3. Difficulty Improving ROI

Besides simply understanding their marketing marketing ROI, businesses are struggling with knowing how to improve it.It canbe difficult for business owners to do on their own, especially with everything else they need to manage with their business. 44i Digital optimizes campaigns and provides reporting to make sure your clients are getting the most out of their digital marketing budgets, and are focused on improving ROI month after month to make a significant impact to a business's bottom line.

By remembering these top marketing priorities and challenges for businesses, your agency will be able to help your clients better prepare for the future of digital marketing.

Let's Get Started

Contact us for a free digital audit at 605.271.7321 or fill out the form and someone from our sales team will get back to you as soon as possible.

44i Digital

44i Digital is a digital marketing and website firm that specializes in helping small-to-medium-sized media groups increase their sales, allowing them to offer quality digital marketing products to their existing customers, and also expand their sales to additional clients. 605.271.7321 1600 S. Western Ave. Sioux Falls SD 57105 US 43.52523890 -96.68520040 Mo 08:00-17:00 Tu 08:00-17:00 We 08:00-17:00 Th 08:00-17:00 Fr 08:00-17:00




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44i Digital does everything a brand needs to effectively communicate, connect, grow and succeed. Our focus is on developing online campaigns for your clients that deliver exceptional ROI, not just more clicks. Because, after all, all that matters is moving the needle.

Custom Websites

A mobile-first, responsive website is one of the foundations of your advertiser's business and is its most powerful sales tool.

Social Media

An effective social media strategy is one of the most efficient ways for your clients to stay 'top of mind' with their customers.

Email Marketing

Consistent email marketing is still one of the most effective and cost-efficient ways for your clients to communicate with their customers.

Local SEO & Reputation Management

Consistent and accurate search engine listings are necessary to improve your advertisers' overall SEO and improve their page rankings.


Get your client's business visible to online users who are actively searching for related products and services.

Display & Retargeting

Display ads are an effective and cost-effective way for advertisers to promote their product/services online.

Additional Services

As a full-service advertising agency, we can fulfill any digital request your clients have. See all of the services we provide.