The evolving marketing landscape means businesses must constantly find new ways to promote themselves, generate awareness of their services, and bring in new customers. With a significant shift towards digital marketing in the past few years, they are looking for a partner who can focus on their priorities and find solutions to their challenges.
Having a better understanding of their goals and setbacks will not only help your clients succeed in the digital marketing world, but it will also help your agency succeed as a trusted leader in the market.
While you discuss digital marketing strategies with your clients, remember these top marketing priorities and challenges for businesses in 2019 and beyond.
1. More Effective Audience Targeting
Truly understanding your audience is important when it comes to running a business. That’s why research shows that effective audience targeting is one of the top priorities for local businesses in 2019 and beyond. You can help your clients reach their intended audience more accurately through digital marketing like Search Engine Marketing, Display Ads, Facebook Ads, and more.
2. Understand Return on Marketing Investment
Many businesses are concerned about measuring their marketing ROI, and marketing partners that provide this measurement are more likely to keep customers around (and increase their ad spend). 44i Digital provides monthly reporting to all of its agency partners for you to review with your client. It’s important to show your clients this information to help them understand how your digital offerings are furthering their business by breaking down each service. This can also help your clients decide if their budget is being used effectively.
3. Managing Headcount
Whether it's a HVAC company or a manufacturing plant, everyone is struggling to find quality employees these days. By partnering with your agency, businesses won’t have to hire and train employees in digital marketing, an area they might not be familiar with and is one of the hardest to find right now. Instead, they can outsource those jobs to your agency, who will be able to provide the experts to help them accomplish their digital goals, while keeping extra payroll off their books.
1. Lack of Internal Experience
Most of your clients are just entering the digital world for the first time, and therefore they might not have experience in digital marketing. In fact, they might have never even heard of the products you offer that will help grow their business. The good news is your agency can provide the experience they need to get results and maximize their budget.
2. Having the Right Tools to be Effective
Many small businesses do not have the right tools needed to be effective when it comes to digital marketing. With the help of 44i Digital, your clients have the best research tools and the latest marketing technologies available to get them the results they are looking for.
3. Difficulty Improving ROI
Besides simply understanding their marketing marketing ROI, businesses are struggling with knowing how to improve it. It can be difficult for business owners to do on their own, especially with everything else they need to manage with their business. 44i Digital optimizes campaigns and provides reporting to make sure your clients are getting the most out of their digital marketing budgets, and are focused on improving ROI month after month to make a significant impact to a business's bottom line.
By remembering these top marketing priorities and challenges for businesses, your agency will be able to help your clients better prepare for the future of digital marketing.