Household IP Targeting is quickly growing in popularity, but what is it? It'sonline advertising that specifically targets households based on their Internet Protocol (IP)address, which is the group of numbers assigned to a specificinternet connection. With Household IP Targeting, you can match a customer contact list to their household devices and showdisplay or video ads only to that select group of people.
The process can extend a businesss reach deeper than it ever could with other mediums like direct mail. Here are 3 reasons your advertisers should consider Household IP Targeting.
1. Its cost efficient
Traditionally in order to reach specific homes youd incur significant printing and mailing costs that can eat up a budget quickly. Businesses can save money theyd spend on these costly tactics by going digital with Household IP Targeting.
Businesses accomplish the same goal of reaching users in the specific household, but do so in a much more engaging (and cost effective) way with multiple exposures to banner/display ads.
2. The ads wont get blocked
When using Household IP Targeting, a businesss ads wont get blocked. IP addresses cant be blocked or deleted, guaranteeing your ad will be seen whenever the target audience is using a website that shows banner/display ads.
With Household IP Targeting, anyone online with the individual IP address will see the ad.
3. You only need basic information to reach an audience
A lot of businesses are intimidated by Household IP targeting, thinking they dont have the necessary customer information to reach them with digital ads. Household IP targeting actually only requires a few basic pieces of information in order to serve them relevant ads.
Who Can BeReached With Household IP Targeting?
In a world that continues to turn to the Internet for goods and services, businesses need to keep up. Contact 44i today to get your advertisers started with Household IP Targeting.
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