Sarah Barclay is a digital content strategist and has been with 44i Digital since 2023. She has worked on a wide range of digital content and SEO tactics projects. Sarah works to implement, monitor and optimize digital content campaigns. In her free time she enjoys creative writing and spending time volunteering at the animal shelter, watching hockey or with her two cats.

The Upcoming Changes to Google Analytics

As folks who live in the digital space, we’ve all been hearing about Google’s switch from Universal Analytics to Google Analytics 4 for at least a year. Well, the deadline for this switch is finally upon us! So now that we’re finally here – what are some of the differences between UA and GA4? And what do they mean?

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