Is your business struggling to find the right people to fill your open positions?
With so many companies searching for qualified professionals, you may find yourself asking, “How can we break through the noise?” One great way to do that is by utilizing social recruiting. If your business has not tested out this method to find high-quality job candidates, there is no better time than now to give it a shot.
If you are unfamiliar with social recruiting, it is the process of companies and/or recruiters using social media platforms to find potential job candidates. While it is still a relatively new concept, it is powerful and one of the best strategies to get the word out about job openings, showcase company culture, and directly connect with people who are both actively and not actively searching for new opportunities.
This sounds great, but how do you begin recruiting on social media?
Select the right social media platforms
In general, it is important for you to choose suitable social media platforms for your business. Just because platforms exist or are popular, it does not mean that your business is meant to have a presence there. Make sure you invest your time into ones that are relevant to your industry, allow you to connect with your target audience, and reach the demographic of job candidates you are seeking.
Work on your presence
Next, look for ways to improve your social media presence. You can do this by finding new ways to highlight your company’s values, current employees, and connect with your audience. Allow your company’s voice to shine through so potential job candidates can determine if your company and its culture are a good fit for them.
Create a clear application process
Nothing turns off a job seeker more than not having a clear, easy way to apply for a job opening. Before you begin the social recruiting process, make sure you know exactly where your content is leading interested candidates. Many companies will choose to send people to their website, where they will have a more detailed description of the job and a way to apply directly on their website. Others will select to have candidates apply on a job board such as LinkedIn or Indeed. No matter what method you decide to use, ensure that it is simple, yet detailed enough that you get the information needed from each applicant.
Creating the content
Creating enticing content that will attract potential candidates is key. It’s always important to use professional copywriting and graphics, but don’t be afraid to show your company’s personality. Keep your posts to the point, while still giving enough information to hook the reader. Don’t forget to include details on the open position, who your ideal candidate is, and why they should want to work for your company.
Test out social media advertising
With organic social media content only reaching a fraction of your followers, experimenting with boosted posts or paid ads will help push your message out to a bigger audience and allow you to better target potential job candidates.
Have your employees spread the word
Finding the best candidates often results from your current employees sharing the job openings with their own social network. New opportunities tend to be considered more when someone hears about it from a person they know personally. Plus, a current employee sharing their love for where they work says a lot about a company, making it an even more intriguing opportunity for job seekers.
Benefits of Social Recruiting
While diving into social recruiting can be intimidating at first, the outcome is worth it. There is nothing more valuable to a company than high-quality, qualified, and dedicated employees. With the help of social media, you can finally find the candidates you have been hoping for.
If you are still on the fence about it, take a look at some of the main benefits of social recruiting:
- Increases job visibility
- Boosts brand awareness and engagement
- Aids in finding higher quality candidates
- Widens candidate pool
- Allows for specific targeting
- Reach both active and passive job seekers
- Decreases hire time
- Allows for candidate screening
- Saves time and reduces cost per hire
With access to social media at the tip of your fingers, there is no reason to wait to find the best candidates for your open positions. Get started building your dream team today when you begin utilizing social recruiting!
About the Author
Jade Druse - Social Media Strategist
Jade Druse is one of our social media strategists and has been a member of the 44i Digital team since December 2021. She loves using her creativity to help our clients grow their businesses through enticing social posts, strategic social ads, and even a little email marketing. Outside of the office, Jade loves keeping up with the latest fashion trends, sipping on coffee, reading a good book, and spending time with her husband, Austin, and their dog, Lambeau.