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Why Local Listing Optimization is Essential

Local listing optimization, also known as LLO, is one of the most foundational digital strategies we offer. But what exactly is local listing optimization and why is it so important?  In this blog, we’ll look more closely at LLO to better understand how it functions and why it will help your client’s business and their ongoing digital marketing initiatives.

LLO is the process of optimizing your online visibility to raise your search engine ranking for terms related to your local area. What, though, is a local search? When someone looks for a good or service nearby, they are engaging in local search. The Google search engine landscape determines where your client’s business appears in local searches. Paid search, also referred to as search engine marketing, appears at the top of every Google search. This is the quickest but more expensive strategy to rank at the top of page one. The local pack, which presents the most pertinent local companies depending on the search, appears after paid search. The organic search, which appears after the local pack and paid search, is the last selection. Depending on how well your client ranks organically, their website or social media profiles might appear in organic search results, or they might show up in online directories like Yelp. Having clear, consistent information online is one of the more than 200 factors that Google considers when determining search result ranks. It’s crucial for your client to have consistent information online because local company information appears in over 50% of mobile searches.

Our local listing optimization services manage over 70 top online directories to guarantee that your client’s business has accurate contact information, including name, address, phone number, and any additional business information, such as hours, social media accounts, website, and so on. This service assists your client’s business in enhancing its online presence and visibility in local searches. The following are just a few of the directories we offer: Google, Facebook, Yelp, Bing, Apple, Yahoo, Amazon Alexa, Uber, and many more. If they are not routinely maintained, these online directories can get quite messy. In fact, there are 61 core changes to a company’s listing information per year. That means having a service that regularly updates and cleans your client’s information across a variety of online directories is essential.

Along with helping your business rank higher organically and in the local pack, LLO also supports your client’s other online marketing efforts. Building a solid foundation for your client’s online presence through local listing optimization will only improve the effectiveness of their search engine marketing, display targeting, geofencing, and other strategies. Google aims to provide its customers with exactly what they need and with that, Google will only recommend companies that have a significant online presence. Google’s algorithms will take notice if your client’s information is accurate and consistent in addition to being dispersed around the internet. It’s crucial that your client appears in what Google deems to be the best results for a given search in order to increase their chances of ranking higher and being noticed by potential customers. All of this is made possible with the aid of LLO.

Other Ways to Boost Your Local Online Visibility:

Local listing optimization isn’t the only service we provide that can improve your client’s local ranking. Additionally, we offer Google My Business profile creation or cleanup, reputation management, and website creation.

Many small businesses overlook their Google My Business (GMB) profiles or are unaware that they even have one. If your client already has a GMB, we can help them in claiming it, or we can help them with creating one from scratch. In either case, for local listing optimization to work, you need a Google Business Profile. Additionally, when a customer conducts a direct search for the company, it will be one of the first things they see. The GMB has a wealth of information about the company, such as name, address, phone number, website, hours, and social media accounts.

Reputation management, or requesting reviews for your client, is another service we offer. Customers’ primary criterion for evaluating a business is its star rating. Because of this, it’s critical that your client maintains a high rating. We may assist your client in obtaining positive reviews by contacting their previous customers and requesting that they provide a review. Over time, this raises their review score.

Lastly, we offer a variety of website choices for clients to update their primary online presence. We provide a variety of websites, including one-page, five-page, ten-page, and custom ones. The standard for how often websites should be rebuilt is every two to three years. This guarantees both the accuracy of the business information and the code’s current status.

As you can see, there are numerous strategies for your client to improve their local online visibility. One of the simplest and most affordable ways for your client to make sure their information is current and accurate online is through local listing optimization. We advise all of our clients to incorporate LLO into their marketing initiatives. They will not only rank higher in local searches, but their other campaigns will perform better as a result. Please use our contact form if you have any questions about local listing optimization.

About the Author

Brandon Kjonegaard - Digital Media Strategist

Brandon Kjonegaard is one of our digital media strategists. Brandon recently joined 44i as a new graduate, already gaining valuable experience and knowledge regarding digital marketing. As a digital media strategist, Brandon works on creating, running, optimizing, and reporting on a variety of digital tactics. During his free time, he enjoys being outdoors with his family, friends, and his pup, Luna.
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